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Privacy Policy
Effective Date: December 20, 2025

Assertive Alchemist ("we," "our," or "us") respects your privacy and is committed to protecting it. This Privacy Policy explains what information we collect, how we use and share it, your rights, and how you can contact us with questions or requests.

1. Introduction & Contact Information
We provide online coaching and consulting, plus occasional in-person events.
For privacy questions or requests, contact:
assertivealchemist@gmail.com

2. Data We Collect
We may collect these types of information:

  • Personal Identifiers: Name, email, phone number, mailing address, IP address

  • Device Information: Browser, operating system, device ID

  • Usage Data: Pages visited, links clicked, time spent on pages

  • Payment Data: Payment method, billing address (handled by secure third parties)

  • Event Data: Information needed to register or attend in-person events

  • Cookies & Tracking: Cookies, web beacons, pixels

3. How We Use Your Data
We use your information to:

  • Provide and personalize our services

  • Process payments for products or events

  • Communicate with you, including newsletters and updates

  • Analyze usage to improve our website and services

  • Show ads or remarketing (for example, on Facebook)

  • Meet legal or safety requirements

4. How We Share Data
We may share your data with:

  • Trusted third-party service providers (hosting, email, payment processing, analytics, event registration, and marketing)

  • Advertising partners to help show relevant ads

  • Legal authorities or when required by law​

Mobile Information and SMS Consent Data:​

Your privacy is of the utmost importance to us. We collect your mobile phone number and opt-in consent solely for the purpose of providing the communications and services you have requested, such as appointment reminders, scheduling, and wellness tips.​

Crucially, no mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All text messaging originator opt-in data and consent information will be kept confidential and will not be shared with any external third parties or organizations​

We do not sell your personal information for monetary gain.

5. Cookies and Tracking Technology
We use cookies and similar technologies to:

  • Analyze website usage and trends (e.g., Google Analytics)

  • Remember your preferences

  • Show ads or remarketing

You can control cookies using your browser settings.

6. Data Retention & Security
We keep your data as long as needed for the purposes listed in this policy, or as required by law.
We use industry-standard security measures, but no system is 100% secure.

7. Your Rights
Depending on your location, you may have rights to:

  • Access the data we have about you

  • Correct or update your data

  • Delete your data

  • Object to or restrict certain uses of your data

  • Opt-out of marketing communications or data sharing

  • Request a portable copy of your data

To exercise your rights, email us at assertivealchemist@gmail.com.

8. Region-Specific Rights

  • If you are in the European Economic Area (EEA): You have rights under the GDPR (General Data Protection Regulation), including access, correction, erasure, objection, restriction, and data portability. Our legal basis for processing your data includes your consent, contract performance, and legitimate interests.

  • If you are in California: You have rights under the CCPA/CPRA to know, access, delete, and opt out of the sale or sharing of your data. You may also request information under the “Shine the Light” law.
    To opt out of data “sale” or “sharing,” email us with your request.

9. Children’s Privacy
Our online services are not directed to children under 13, and we do not knowingly collect their data online.
If children under 13 attend in-person events, we will obtain parental consent as required by law.

10. Cross-Border Data Transfers
Your data may be transferred to and processed in countries outside your own, including the United States.
We take steps to protect your information in line with applicable laws (such as using approved contractual clauses for transfers from the EEA/UK).

11. Changes to This Policy
We may update this policy from time to time. Material changes will be posted on our website or sent by email.
Your continued use of our services means you accept the updated policy.

12. Contact Details
If you have questions about this privacy policy or how your data is handled, contact: Assertive Alchemist
Pennsylvania, USA
Email: assertivealchemist@gmail.com

Last updated: December 20, 2025

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